About Chrissanthie Cosmetics
10 November 2011 saw the introduction of an exciting new eye and body care care range in South Africa and Chrissanthie Cosmetics was born. The eye care product range was the first of its kind to be designed and produced by an Ophthalmologist and Pharmacist, co-founders Dr Chrissie Cockinos and Christine Deist.
In less than 5 years, Chrissanthie’s eye and body care range has expanded internationally and we have suppliers in no fewer than 22 countries worldwide, including representation in the USA, Canada, Europe, China, Japan, Australia and Africa.
Chrissanthie currently employs a staff of 8 associates, lead by Managing Director Tim Borland. Tim has more than 22 years experience in the Pharmaceutical Industry, including 10 years in senior management and executive positions, having spent the last 5 years as head of Alcon South Africa’s Pharmaceutical Division.
Anelle Weideman is the Administrative Manager and facilitates the customer service, stock control and financial responsibilities from the Chrissanthie head office in Dunkeld West, Johannesburg. Jenny Williamson is the IT, Web and E-Commerce Manager, responsible for the company’s online presence, sales and marketing.
The balance of the organisation is made up of Moretlo Speelman, Materials Control, as well as 4 dedicated sales representatives.
The products are divided into 2 ranges, namely an eye care and a body care range of products. The eye care range consists of and eyelid cleanser with tea tree, an anti-ageing serum and an eye cream, while the body care range consists of an exfoliator, shower gel and lotion.
Chrissanthie sees its greatest growth potential in the eye care range and an exciting expansion of products is planned for the short to medium term.
The company operates in 3 different market segments. The first is the social media platform, which services both the international and local beauty industry on a digital platform. The second is the local beauty industry in South Africa, where the sales representatives call on targeted individual salons. The third and newest market segment is the Healthcare Sector where the target audiences are Ophthalmologists, Optometrists and Pharmacies.
The primary product in this sector is the eyelid cleanser with tea tree and the communication strategy is around the very difficult-to-treat disease area of Blepharitis, where current clinical evidence demonstrates a strong correlation between cleansing with tea tree and a reduction in the prevalence of this disease.
Chrissanthie’s eyelid cleanser clearly differentiates itself in this market by being the only product in its class that has been designed by an Ophthalmologist.
Chrissanthie Cosmetics finds itself at a very exciting and opportunistic time in its lifespan and the possibilities for growth in each of these market sectors creates much hope and belief in our Vision: To produce the very best quality solutions for our customers.